“It is exciting to see a partner brand authentically utilize university IP with the NIL of these 12 student-athletes. The Convos speak to the ZIPS consumer in a fun and distinct way, connecting them to their favorite schools and student-athletes,” said John Brody, Chief Revenue Officer, LEARFIELD. They have aggressively entered the college space with innovative fan-focused programs highlighted by Car Wash Convos directed and produced by LEARFIELD Studios. “We are proud and excited about our partnership with ZIPS. RELATED: Arkansas QB KJ Jefferson launches campaign in relief of Jackson, Miss. “We feel that introducing fans to the lives of these student-athletes is the optimum approach for overall strength and effectiveness of our campaign, and we’re thrilled to highlight seven female athletes in a year celebrating the 50th anniversary of Title IX,” he added.Īs part of the relationships these universities have with LEARFIELD, the agreement allows ZIPS to to use official university marks and logos in marketing campaigns and in NIL activation. “Launching Car Wash Convos and our overall approach to NIL with official school IP, which includes 24 additional episodes to air over the next two years, ties back to our three-year commitment to our sponsorship of these universities, college sports and the loyal fans who follow the lives of these student-athletes,” said Mark Youngworth, Chief Marketing Officer, ZIPS Car Wash. The chief goal of this initiative is to give fans an inside look at what these athletes are like outside of their respective sports. RELATED: Learfield partners with Zips Car Wash to launch co-branded NIL campaign “Car Wash Convos is a great opportunity for Razorback fans to get to know more about my personality off the field, and I’m excited to be included in this partnership alongside such other accomplished athletes,” said Haselwood.

In the first video, Haselwood has a conversation with Arkansas track alum Taliyah Brooks. North Carolina basketball’s Alyssa Utsby.North Carolina basketball’s Armando Bacot.

Arkansas basketball’s Jersey Wolfenbarger.

Here are the other athletes to have signed deals with ZIPS:

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